About Us
About The Swiss Holiday Company
The UK's Leading Switzerland Specialist
The Swiss Holiday Company is the UK's leading specialist tour operator dedicated exclusively to Switzerland. Since 1994, we've been crafting bespoke travel experiences — from scenic rail journeys and luxury alpine retreats to family ski holidays and summer lakeside escapes.
Our singular focus means unmatched expertise. We visit every hotel, travel every route, and build lasting relationships with local partners — so you get an experience no generalist operator can match.
Authentic Swiss Experiences
Stress-Free Planning
Flexible Itineraries
Holidays for Every Taste
Fully Bonded Holidays
Our journey
How It All Began
1994 – A Ski Trip That Changed Everything
It began with a single ski trip. James Whitfield took the train from London to Zermatt and was captivated — not just by the mountains, but by the seamless Swiss travel experience. Two years later, he founded The Swiss Holiday Company.
Growing With Purpose
From a one-person operation, the company grew steadily through word of mouth and an unwavering commitment to quality.
Today
We now work with over 200 hand-picked hotels, offer bespoke rail journeys on every scenic route, and serve thousands of travellers each year. Our focus has never changed: one country, done exceptionally well.
What guides us
Our Values
Quality Over Quantity
We visit and vet every hotel we recommend. If it doesn't meet our standards, it doesn't make our collection — regardless of star rating.
Personal Service
Every traveller is assigned a dedicated concierge who knows their preferences and is available throughout their journey.
Responsible Travel
We champion rail travel, support local communities, and partner with hotels committed to sustainable tourism practices.
Meet The Team
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Contact usSpeak To One Of Our Swiss Travel Experts Now On
0800 619 1200Open today: 08:30 - 19:30
Why book with us
Swiss Holidays, Expertly Crafted
With decades of experience creating Swiss holidays, we combine expert knowledge with personalised service to help you discover the very best of Switzerland.
5-Star Reviews
Consistently rated highly by travellers who value expertise, care, and attention to detail.
24/7 Support
Help is always on hand, before and during your holiday, for complete peace of mind.
Flexible Itineraries
Tailor-made journeys that can adapt as your plans and preferences evolve.
5-Star Reviews
Consistently rated highly by travellers who value expertise, care, and attention to detail.
24/7 Support
Help is always on hand, before and during your holiday, for complete peace of mind.
Flexible Itineraries
Tailor-made journeys that can adapt as your plans and preferences evolve.
What they say about us
Hear It from Our Valued Customers
Read how our travellers experienced Switzerland — and why they'd return again.
Customer reviews will appear here once Feefo is connected.
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